How many SQLs can you expect from each lead source, and how many flow through to opportunities? Adjust lead volumes per channel. Conversion rates are locked to validated benchmarks (Feedzai FY24–FY25, blended with industry).
Your total SQLs flow through the qualification funnel. Stage rates are locked to the same benchmarks used across the Lead Lifecycle Architecture and Starter Kit.
Stage rates: SQL→Meeting Completed 85% · Meeting Completed→New Opp 30% (range 25–35%) · New Opp→AE Qualified 50% (range 40–60%). Anchored to Feedzai FY24–FY25 actuals, blended with industry benchmarks.
Conversion rates validated against: First Page Sage (B2B SaaS funnel benchmarks), Chili Piper (4M form submissions), ON24 (2025 webinar benchmarks), 6sense (ABM metrics), Wave Connect (B2B event data), The Digital Bloom (2025 pipeline benchmarks), Bridge Group (SDR benchmarks), Demandbase (2026 ABM report).
All rates measure lead-to-SQL conversion. Cold outreach channels (ABM 1:1, Theme Outbound) measure from sequenced contact to SQL, not from responded lead. Roundtable rates measure attendee-to-SQL with BANT qualification.